As a creative intern at Biite, I wrote across Taco Bell's launch calendar, from paid social to loyalty to brand purpose work, learning to keep one of the most distinctive voices in fast food sharp across every format.

Diablo Ranch Crispy Chicken Crunchwrap Slider

I wrote social headlines and concepted for the launch across organic social, X, and the loyalty program, tailoring the same product story to each channel's audience and pace.

Cantina Loyalty offers

I wrote loyalty messages introducing Taco Bell Rewards members to the new Cantina menu. The aim was copy that felt like an insider tip, not an ad, and short enough to land on a phone screen in a few words.

All messages have been aired on IG, FB, Tiktok, Snapchat, Google UAC.