Closure is highly flammable.
A box of tissues that walks you through the five stages of grief, and ends with a bonfire.
CW: Forrest Mesina
AD: Dev Patel
Breakups go through a lot of tissues. Kleenex turns the box into a way through: every tissue carries a message for one of the five stages of grief. And when the box is empty, you’re ready to let go of the last thing you’ve been holding onto.
How it Works
from the first tear to the last ember
Finish the box. punch their heart out.
The last panel is a flaming heart. Punch it out and scan the QR code on the back.
A tissue for every stage
Every tissue carries a message that walks you through the five stages of grief, from denial all the way to acceptance.
Then we burn it.
Every memory goes into one big Kleenex bonfire. Burning bridges can be a good thing sometimes.
Pack up what you’re still holding onto.
After scanning the QR code on the heart, KleenEx sends you a box. The hoodie, the letters, the mixtape: whatever you’ve kept from your ex goes in, and ships back to us.
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